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ZAK Bell

Founder of National Curves Day

National Curves Day was founded on the second Wednesday of October 2015. Its launch was celebrated as year 1 as the groundwork commenced over 100 weeks prior via social media platforms. This was in effort to stop body-shaming while encouraging women to embrace all things plus positive. As the movement grew so did the urge and desire to empower men who faced challenges battling society’s norms to do the same. In, 2017, it became COED (inclusive), and the organization’s mission of Embrace.Encourage.Empower. attained equal purpose.


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ZaK Bell, Creative Director and CEO of Jon Marc Collection created National Curves Day in 2015 to encourage women (and now men also) to love who they are right where they are! Seven years ago, National Curves Day, became Incorporated as a global non-profit (COED) social organization that embodies inner peace, confidence, love for self and others through the foundation it was built on, "Embrace. Encourage. Empower." for the curvy and plus community.

Initially centered around fashion, to-date it encompasses so much more. Catch the skinny, since education is power, here’s the key! National Curves Day is in the community 365 days through collaborations and its global ambassadors promoting, participating in, and hosting all things plus: from fun sip and shops, and empowerment panels, to health and wellness tips and classes. The annual celebration is always kicked off with a meet and greet housing the everyday curvy bombshell and dapper bomber to industry influencers from diverse backgrounds of employment and stature. The events are always confidence and self-love driven with an art twist.

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